Vitaline is a Belgium based company producing speculoos (Maison Biscuits d’Or) and health oriented biscuits based on bran (Ceval Healthfood).
Ceval still is an important player, present as a transversal brand in the market of health food.
Meanwhile Vitaline was converted into La Confiance.
Vitaline
SERVICES – 2015 - 2016:
- indepth 360° performance analysis
- rework product proposition based on KPI driven production efficiency, EBITDA target & market need
- brand identity & promise
- price re-positioning
- optimize market approach