Jules Destrooper

Jules Destrooper is a Belgian brand of premium cookies.
Premium because they are made with pure butter, without preservatives, coloring and flavorings. In other words, cookies as our grandmother would have made them.
One of the market leaders in Belgium already, the brand was developed in Export between 1996 and 2008, resulting in tripling its total turnover whilst maintaining its profitability.
The key to this success was the repositioning of the product proposition bringing it in line with the other brands playing at that time in the targeted premium cookie segment in Europe, USA and Canada.